AI concierges, booking agents, revenue management and loyalty personalization handle payment cards and personal data across borders. Asenion turns payment, privacy and pricing rules into operational controls your CISO, privacy and revenue teams can verify, monitor and evidence.
Schedule a Call30 minutes with our AI compliance team.
Few of these were written only for AI. All of them apply to it.
The card security standard for every property, brand and booking channel that stores, processes or transmits cardholder data.
For AI: Booking bots and voice agents must never capture card numbers in transcripts or prompts, and AI tools in the cardholder data environment are in scope.
Governs data from EU guests, including profiling for loyalty and marketing and special-category data such as biometrics.
For AI: Guest profiling, personalization and biometrics need a lawful basis, a DPIA and data minimization.
California privacy law and its new rules for automated decision-making technology and risk assessments.
For AI: Guest profiling and automated decisions need notices, opt-outs and documented risk assessments for California residents.
Requires disclosure for chatbots and AI-generated content from August 2026, and tightly restricts biometric identification.
For AI: Disclose AI concierges and booking agents, and classify biometric check-in carefully before deploying it.
In effect since May 2025 for short-term lodging and live-event tickets: the total price, including mandatory fees, must be shown upfront.
For AI: Dynamic pricing engines and AI booking agents must present the all-in price wherever they quote a rate.
The AI use cases we see most often, and the requirements that follow them.
Agents that quote rates and take bookings must disclose AI, show all-in prices and keep card data out of transcripts.
Algorithmic pricing draws antitrust scrutiny when competitors share data through a common tool, and every displayed rate must meet fee transparency rules.
Loyalty profiling and targeted offers need a lawful basis or consent, opt-outs and retention limits.
Facial recognition for check-in or access needs explicit consent and a non-biometric alternative.
One set of controls, applied across brands and properties from build through runtime, with evidence your QSA, auditors and regulators can rely on.
Start from Policy Packs for PCI DSS, GDPR, CCPA, the EU AI Act and the FTC Fees Rule, combined with your brand standards and AI policy.
Test guest-facing agents for card data capture, inaccurate rates, data leakage and prompt injection, with every result mapped back to a control.
Apply context-aware controls to AI agents in production and capture tamper-resistant evidence of what happened, which controls applied and whether they worked.
In 30 minutes we'll map your AI use cases to the rules above, show the controls that apply, and point out gaps across your brands and channels.
Schedule a CallNo preparation needed.
